Advantages of seeing a positive representation of ones self is not exclusive to girls: Boys also experience the negative effects that media has with regards to race and diversity. 

 A study in 2012 that examined, “Racial and gender differences in the relationship between children’s television use and self esteem - a longitudinal panel study, revealed that: "Television exposure predicted a decrease in self-esteem for white and black girls and black boys, and an increase in self-esteem among white boys." Michael Brody, the chair of the media committee of the American Academy of Child and Adolescent Psychiatry said; "Children are affected when they don’t see themselves represented on TV, and it affects them when the young people who look like them are seen doing something wrong." The author also mentions three potential explanations - one of which said, "As a result, young white boys have greater access to positive media representation. Social identity theory would argue that exposure to this coded messaging helps young white boys believe that anything is possible, and that they can attain, achieve, and be heroes."

Promoting a positive self esteem whilst encouraging children to express themselves and be the best that they can be is the driving force behind our brand, Lela. We will continue expanding our online content to keep you updated with the latest information on new product launches, events, press and digital campaigns. Our new BLOG is one to keep an eye on: It will be fresh with our most favourite picks from insights with key info on events, news; and views from yours truly, what our brands ethos means to our customers and sharing exactly what is keeping us creatively motivated right now!

Let us know what you think of our new boys range and share with your friends and family.

Read full article:

Marissa, Lee. "Study Examines, Television, Diversity and Self-esteem." Published June 6, 2012. Retrieved May 2, 2016, from http://www.racebending.com/v4/blog/study-examines-television-diversity-self-esteem/